Desperately Seeking 3D Ads

By Jay Ankeney

HOLLYWOOD—If mainstream 3D programming is going to become a commercially funded reality, 3D advertising is going to be inevitable. Yet at last June’s Cannes Lions International Advertising Festival, 3D advertising pioneer James Stewart of Toronto’s Geneva Film Co. Ltd., who produced the first 3D brand film for Toyota in 2004, was able to show attendees all 12 of the 3D ads that existed worldwide at that time.

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