CES 2011: Panasonic Sets Strategies On 3D, Future Markets

By Steve Smith

LAS VEGAS – Satisfied in relative terms with 3D adoption in 2010, Panasonic will aggressively use the format this year to promote the brand.

This is just one of the categories that Panasonic is focusing on for its consumer business, and its B to B business, to achieve future growth and increased profitability.

In discussing 3D TV’s sales performance in 2010 and if Panasonic was satisfied, Joe Taylor, chairman/CEO of Panasonic Corporation of North America, quipped, “We would be disappointed if we sold five times the amount we sold last year.”

But he quickly added, “Some said 3D had a lower adoption rate than other new technologies. In a practical sense, in the nine months 3D was available last year, more sets were sold than in the first six years of HDTV.”

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