How Blu-ray Could Speed Up 3D TV Adoption
The format’s stakeholders are making a big push to increase consumer awareness as well as the penetration of 3D players and televisions.
By Caroline Giardina
Remember the videotape format war between VHS and Betamax in the 1970s and ’80s? When wide adoption of a new consumer packaged-media format is at stake, format launches aren’t always smooth.
Blu-ray Disc is the latest example. It struggled out of the gate in 2006 while engaged in a fierce battle with HD DVD to become the high-def format of choice, a contest it won in 2008 when HD DVD conceded and manufacturers ceased production.
Now, just a year after its introduction at the 2010 Consumer Electronics Show, 3D Blu-ray is leading the charge to bring 3D — the next frontier for packaged media — into the home.
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