Brave develops 3D Panasonic ‘Padvertising’

By December 15, 2010Newswires

Brave develops 3D Panasonic ‘Padvertising’

By Ed Owen

Brave has developed its first tablet ad – dubbed a “padvert” – for Panasonic’s Viera 3D TV, in the first issue of Virgin’s Project iPad newspaper.

The ad’s interactive elements are triggered by the iPad’s accelerometer, which senses how the iPad is being carried and how the user is watching.

Tilting and moving the iPad will alter the content, to give a 3D-like effect.

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