Asia Faces 3D Conversion Revolution

By Jonathan Landreth

Opportunity, Challenge for Cinema Operators, Equipment Manufacturers

HONG KONG — As the speed of 3D moviemaking picks up, with more than 30 titles coming from Hollywood alone in 2011, Asia presents a challenge and an opportunity to the companies helping the region’s theater owners and operators join the stereoscopic revolution.

At the CineAsia distributors and exhibitors trade show here this week, Technicolor Asia is promoting a stop-gap technology designed to help theaters in the two hottest growth markets, China and Indonesia, make the leap from 2D to 3D to earn more money from higher-priced tickets.

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