LG readies £6m 3D TV marketing campaign

By December 1, 2010Newswires

LG readies £6m 3D TV marketing campaign

By Andrew Laughlin

LG has announced plans to launch a £6 million marketing campaign in the UK focused on tackling the confusion among some consumers about 3D technology.

The campaign includes TV and press adverts, along with an “experiential tour” of shopping centres, dedicated Facebook activity, an online interactive Q&A and a new cinema advert, marking LG’s first foray onto the silver screen.

As an approved 3D TV partner to Sky’s new 3D channel, LG has so far enabled more than one million customers to experience 3D sport in pubs and bars across the UK.

LG, the only manufacturer to offer both passive and active 3D TV formats, is launching its latest campaign under the slogan: “Bringing the magic of 3D into your living room.”

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