Former WB China Chief Eliasoph Backs 3D Film Push

BEIJING — Following the eye-popping success of Avatar in China and the recent flop of China’s latest homegrown 3D film, Don Quixote, Ellen Eliasoph, the former head of Warner Bros. China and Bai Qiang, the founder of a new company called 3D-China, have teamed up to explain and promote the technology shaking Hollywood to the China’s burgeoning film industry and the growing masses of Chinese middle-class moviegoers.

Together with the government of the biggest city district in China’s capital, Eliasoph and Bai on Thursday launched the 1st 3D Creation Expo in the 250-seat state-of the art 3ality 3D theater at the Chaoyang Museum of Urban Planning.

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