Hasbro unveils device that promises 3-D on iPod

By November 9, 2010Newswires

Hasbro unveils device that promises 3-D on iPod

Hasbro markets to iPhone and iPod Touch users with new handheld device that promises 3-D

By Anne D’Innocenzio

NEW YORK (AP) — Hasbro Inc. is betting that iPod and iPhone users want 3-D viewing on the go.

The nation’s second-largest toy maker is set to unveil to investors on Tuesday a handheld device called My3D that attaches to the two Apple Inc. devices. It promises three-dimensional content that offers a 360-degree experience in gaming, virtual travel experiences and entertainment content. It’s aimed at both children and adults.

The device, which resembles a pair of binoculars with a slot in which users insert their iPod or iPhone, will be priced at $30. It will be available starting next spring at stores where Apple’s iPhones and iPod Touches are available.

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