ESPN Would Be Foolish To Give Up On 3D After Just One Year

By Dashiell Bennett

ESPN’s 3D channel has only been in business since June, but it will need to prove that it actually is a business if it hopes to stick around for a second year.

Executives from the network told the Sports Broadcast Europe conference that they “don’t yet see a proven ROI,” for 3D TV and if they can’t find a way to keep costs down — and get quality up — they may not renew the project for a second season of programming.