CBS: No 3D Broadcasts Without Sponsor

By October 27, 2010Newswires

CBS: No 3D Broadcasts Without Sponsor

By David Goetzl

Unlike some programmers, CBS Sports has no intention of producing 3D broadcasts without a deal guaranteeing a return on investment. After spending millions to offer high-def programming without commensurate profit, a top executive said CBS is unwilling to gamble on the much more expensive 3D TV programming.

“As we go into 3D, there really is no way that my boss or our company is going to allow us to get into the technology unless it is paid for,” said Ken Aagaard, who oversees operations and technology at CBS Sports.

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