DDD and AMD announce collaboration to build out 3D ecosystem

DDD and AMD announce collaboration to build out 3D ecosystem

DDD’s TriDef 2D and 3D Conversion solution to power new AMD Radeon™ HD 6000 family graphics processors

Santa Monica, California: DDD Group plc (AIM: DDD), the 3D consumer technology licensing group, today announced a collaboration with AMD (NYSE: AMD) that combines DDD’s comprehensive TriDef® stereoscopic 3D software with AMD’s next generation AMD Radeon™ HD 6000 family of graphics processors.

Through the collaboration, AMD plans to supply DDD’s TriDef software under license to PC original equipment manufacturers (OEMs) and add-in-board (AiB) manufacturers as part of AMD’s integrated 3D solution. DDD will also offer discounted software downloads to customers that purchase either an AMD Radeon™ HD 5000 family or an AMD Radeon™ HD 6000 family graphics card and wish to upgrade to stereo 3D.

Since the first mass-market stereoscopic 3D notebook PC was introduced by Acer in October 2009, featuring DDD’s TriDef software and AMD Mobility Radeon™ HD graphics processor, demand for stereoscopic 3D games and movies has significantly increased.

DDD’s TriDef 3D Experience software allows more than 350 of the very latest PC games to be played in stereoscopic 3D ‘off the shelf’, even though the game has not been specifically developed for 3D. DDD’s TriDef Ignition™ 2D to 3D conversion engine is compatible with DirectX® 9, 10 and 11 games and its unique high performance stereoscopic 3D render mode enables 3D to be enjoyed on a broad range of PC products including low cost ‘entry level’ systems.

“With the AMD Radeon™ HD 6800 series graphics cards, AMD is introducing AMD HD3D technology, the result of our open 3D initiative for stereo 3D gaming and movies,” said Matt Skynner, vice president and general manager, GPU Division, AMD. “Through DDD, AMD HD3D technology supports more than 350 games, and AMD’s open 3D ecosystem approach encourages an incredibly broad selection of 3D solutions, available at an extremely affordable cost.”

DDD’s TriDef 3D Experience solution is already used by many leading PC OEMs including Acer, Lenovo, Fujitsu and LG Electronics in notebook and All-In-One PCs. Available in 25 international languages, it features automatic 2D to 3D game conversion, automatic 2D to 3D photo and video conversion and playback of originally made 3D movies, including the library of over 30 HD 3D movies available for download from DDD’s Yabazam! website.

Chris Yewdall, chief executive of DDD said:

“We are delighted to have been selected by AMD as a best-in-class 3D game software solution for its 3D ecosystem, which will help to accelerate the adoption of high-quality 3D solutions by OEMs and end users.”

Enquiries

About DDD Group

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for 3D displays. Its patented technologies enable: 3D viewing with and without glasses; simple integration of computer games applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD’s shares are quoted on the London Stock Exchange’s AIM Market (AIM: DDD).

Technology background

A new category of flat screen LCD and plasma displays is being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images both with and without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth.  3D displays can now be found in desktop PC displays, notebook computers, and HDTVs worldwide and have also been included in mobile phones in Japan and Korea.

DDD’s solutions provide an important bridge between conventional two-dimensional (2D) software applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD’s patented software enabling them to be displayed on 3D displays without requiring the content to be created especially for a 3D display. DDD’s solutions also enable automatic conversion of virtually any media from 2D to 3D without any pre-processing of the 2D image.

DDD licenses these software applications, marketed under the TriDef® and DDD Mobile™ brand names, to consumer electronics manufacturers for inclusion with the 3D display products supplied to their end users.  DDD also licenses its software directly to end users who already own 3D displays and through an international sales channel. Some of DDD’s customers include:  Samsung, Acer, Fujitsu, Lenovo, Sharp, Wistron Corporation and Arisawa Manufacturing Company.

About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit www.amd.com.

AMD, the AMD Arrow logo, Radeon and combinations thereof, are trademarks of Advanced Micro Devices, Inc. All other brands or product names contained herein are the property of their respective owners.