Mediaset and Sky ready for 3D head-to-head

By September 30, 2010Newswires

Mediaset and Sky ready for 3D head-to-head

By Julian Clover

Italy’s two principal pay-TV providers will this weekend both commence a series of transmissions in the 3D format. For Sky Italia the starting point is the Ryder Cup golf, already the centre of BSkyB’s consumer 3D launch, while Mediaset has a package of films ready to roll.

In common with other 3D launches, both Sky and Mediaset are relying on an installed base of HD decoders in order to reach their audience.

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