DreamWorks Animation’s Katzenberg on 3D Growth

By September 16, 2010Newswires

DreamWorks Animation’s Katzenberg on 3D Growth

By Julia Boorstin, CNBC Correspondent

DreamWorks Animation CEO Jeffrey Katzenberg is one of the biggest proponents of 3D in the business and I caught him for an exclusive interview at the 3D Entertainment Summit before his keynote address.

Four years ago he committed his studio to produce all its films in 3D, at considerable cost; now he says the bet has entirely paid off. He boasts that despite the recession 3D is growing, and helping the box office grow.

Read the whole story here.

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