Why the Old World Matters for 3D

Europe’s enthusiastic embrace of 3D is good news for the technology’s future in the U.S.

By George Winslow

Anyone who thinks that the U.S. and Japan are the epicenter of all things 3D obviously wasn’t following the news coming out of IBC in Amsterdam last week, where it sometimes seemed as if everyone had a 3D announcement. In fact, when it comes to 3D television, the old world of European TV, which was slow to adopt HD television, seems to be embracing the new world of stereoscopic television faster than any region outside Japan. And that is very good news for the future of 3D in the U.S., analysts say.

A recent B&C survey of 3D activity in Europe found that broadcasters and multichannel operators in at least 15 countries have done 3D productions or launched channels. This October alone will see major 3D channel launches in the U.K., Germany and Russia.

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