Filmmakers see 3-D as game-changing advance

By Michael Ordoña

Three-D is a fad, a gimmick, a get-rich-quick scheme by studios looking to wring a few extra bucks out of viewers.

Except when it isn’t.

Filmmakers as diverse as “Avatar’s” James Cameron and the directors of three lower-profile current releases see the various stereoscopic technologies as possibility-opening artistic tools as revolutionary to cinema as sound or color. But a closer look at box office tallies shows that as a moneymaker, 3-D is out of focus.

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