Sony and Vue deal will see more 3D films shown in British cinemas

By September 1, 2010March 24th, 2020Newswires

Sony and Vue deal will see more 3D films shown in British cinemas

3D’s moment has arrived, says Sony boss

By Graeme Wearden

3D films will soon be on show at more British cinemas following a deal announced today between Sony and Vue Entertainments.

Vue has agreed in principle to install Sony’s 3D projection system, called 4K, across all its 68 multiplexes in Britain. Vue runs 657 separate screens, around a sixth of the British total.

Fujio Nishida, president of Sony Europe, said the agreement meant the number of 3D screens using Sony’s technology across Europe would more than double.

Sony has invested heavily in 3D, both in the cinema and for the home. Some experts question how successful the technology will be, arguing that there are a limited number of films or events that truly benefit from being seen on screen in three dimensions.

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