Sony pushes 3D technology all the way

By August 29, 2010March 24th, 2020Newswires

Sony pushes 3D technology all the way

Electronics giant aims to capitalise on format’s growth in popularity with introduction of home projector. But at a cost…

By Jonathan Owen

It has become the most hyped format in the history of home entertainment, fuelled by the box office success of 3D films such as Avatar and Alice in Wonderland. And now 3D could be coming to a sitting-room near you, provided you have some serious cash to splash, of course.

Sony, the Japanese electronics giant, hopes to build on the momentum that will see more than 40 3D films released over the next two years, from Harry Potter and the Deathly Hallows to Steven Spielberg’s Tintin, as well as a slew of Marvel spin-offs such as Thor and Captain America, with the launch of the first high-definition 3D home projector.

The move is part of the scramble by electronics companies to grab a share of the hundreds of millions of pounds that Britons are set to spend on all things 3D in the next few years. As well as televisions, the format already extends to games consoles, cameras and even home camcorders. And Sony Pictures has a 3D training centre in Hollywood, where a team of staff are training film directors in how to film in 3D.

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