Cisco, Verizon push for 3D video and more

By Marguerite Reardon

It’s not just the TV makers that have a vested interest in pushing video’s transformation to 3D TV and beyond. Companies that supply and enable the technology are just as eager to see the next generation of video take hold as the TV makers looking to sell you another big screen.

“Video is today’s voice-on-an-IP network,” said John Chambers, CEO of Cisco Systems, the largest supplier in the world of IP networking equipment.

I spoke to Chambers this week as he visited the Meadowlands sports stadium outside of New York City, which is the latest sports arena to use Cisco’s cutting edge Internet Protocol, or IP technology, to bring more video and interactivity to fans in the stadium.

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