Polaroid Eyewear Licenses RealD

By Greg Tarr

A Zurich-based division of StyleMark AG has licensed the Polaroid and RealD trademarks for use on a new line of 3D eyewear for viewing 3D content in movie theaters and on polarized-type 3D TVs.
Polaroid Eyewear, which is a division of StyleMark AG, said Wednesday that it acquired the licensing rights to RealD, a leading provider of 3D technology for cinema, consumer electronics and professional applications, for a new generation of curved 3D glasses called Polaroid Premium 3D Eyewear.

Under the agreement, Polaroid Eyewear will distribute its RealD certified Polaroid Premium 3D Eyewear line to movie theaters and cinemas, eye care professionals and other retail channels, including mass-merchant and consumer electronics accounts, using its global network of subsidiaries and distributors, the company said.

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