Gaming giants bet on 3D for next big boost

By August 19, 2010Newswires
Gaming giants bet on 3D for next big boost

COLOGNE, Germany — The global gaming industry is jumping on Hollywood’s 3D bandwagon but the bet is risky as consumers appear reluctant to shell out for the necessary screens and glasses, insiders said Wednesday.

At the start of Gamescom, Europe’s biggest trade fair for interactive games and entertainment in the western German city of Cologne, market leaders were trotting out new creations with images that appear to leap off the screen.

Driving a racing car on a three-dimensional track while parked on the sofa or playing tennis and seeing the ball spin in the air in front of you in your living room — Japanese behemoth Sony was showing off how it is transforming the gaming experience.

“We already have a leading market share in 3D TV,” said Kazuo Hirai, CEO of Sony Computer Entertainment, referring to a small but growing segment of the multi-billion-dollar market.

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