BSkyB Confirms Consumer 3D TV Channel Launch

By July 30, 2010Newswires

BSkyB Confirms Consumer 3D TV Channel Launch

By Jessica Hodgson

LONDON (Dow Jones)–British Sky Broadcasting Group PLC (BSY.LN) Wednesday confirmed it plans to launch a 3D television channel for consumer subscribers on Friday Oct. 1.

BSkyB, the U.K.’s biggest pay-television provider, said that those customers who pay for its top-tier subscription package and have Sky + high-definition compatible set-top boxes, paying approximately GBP60 per month, would get the 3D channel free of charge. The company may later allow other subscribers on lower-value packages to obtain the service, a spokesman said.

The move represents an attempt by BSkyB to capitalize on an early success with 3D television. Earlier this year, it launched a 3D channel to pub and club customers, primarily for sports such as soccer, cricket and darts. Over 1,500 pubs and clubs now have the service, a spokesman said.

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