BSkyB Confirms Consumer 3D TV Channel Launch

By Jessica Hodgson

LONDON (Dow Jones)–British Sky Broadcasting Group PLC (BSY.LN) Wednesday confirmed it plans to launch a 3D television channel for consumer subscribers on Friday Oct. 1.

BSkyB, the U.K.’s biggest pay-television provider, said that those customers who pay for its top-tier subscription package and have Sky + high-definition compatible set-top boxes, paying approximately GBP60 per month, would get the 3D channel free of charge. The company may later allow other subscribers on lower-value packages to obtain the service, a spokesman said.

The move represents an attempt by BSkyB to capitalize on an early success with 3D television. Earlier this year, it launched a 3D channel to pub and club customers, primarily for sports such as soccer, cricket and darts. Over 1,500 pubs and clubs now have the service, a spokesman said.

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