Are Consumers Expecting 3D To Be Standard Or Is IPTV The Big Puller?
By David Richards
The Consumer Electronics Association is predicting a big increase in sales of 3D TVs in 2010 but what is not known is whether consumers are now expecting 3D as a standard feature in their TV along with an IP capability or whether 3D is the sole driving force behind a TV sale.
Some observers in Australia believe that IP based content services, such as what was recently rolled out by Telstra with their $3.99 BigPond movie service, is a bigger attraction than 3D.
Warren Kim, TV Product Marketing Manager at LG Australia, claims his company is witnessing “good demand” for LG TVs that have the integrated Telstra BigPond Movie service.
“Consumers like the Telstra new service however we do need a lot more education about IPTV services. 3D TV is still important; I don’t believe that consumers are expecting 3D to be a standard feature of a TV. Consumers are being more specific about their needs and are buying a new TV based on their budget, they are assessing features like Full HD size and the availability of 3D when they come to make a purchase.”
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