EA’s Schappert Talks Console Wars, Industry Growth and More
IndustryGamers: Let’s start with your impressions of the new technologies out there: the 3D push from Sony, the 3DS from Nintendo, motion controls with Sony and Microsoft. How do you size up the market with all these new technologies?
John Schappert: I think it’s a great E3 for the industry. Normally, you come here and there’s one hardware surprise, and I can’t think of another E3 where everyone’s surprising in a positive way. And they’re positive surprises. It’s not like, “Yeah, they did that but I don’t know about that.” Every one of [these new technologies] is cool. The 3DS is just incredibly cool. The 3DS is magical. You put that in your hand, you look down, and all of a sudden it’s in 3D without glasses. That’s an amazing experience. I’m a huge fan. I think that device is going to sell like hot cakes. I think it’s going to do incredibly well, and in typical Nintendo fashion they have re-energized the industry, yet again. I give them nothing but credit and we are excited to be supporting that platform with Madden, FIFA, and The Sims that we announced.
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