Is 3D in Trouble?

By July 23, 2010Newswires

Is 3D in Trouble?

Christopher Dring speaks to the experts about the challenges facing the 3D movement

James Cameron’s Avatar was a watershed moment for entertainment.

It generated $2.73 billion at the box office – 90 per cent of which came from 3D screens. And almost overnight the TV, film and video game worlds rushed to embrace the new 3D phenomenon.

In February, Panasonic, Samsung and Sony began to roll-out their 3D TVs. Cinemas worldwide upped the number of 3D screens from 5,000 in December to 8,500 today (according to Screen Digest). Meanwhile, the games industry unveiled a huge array of 3D games – Killzone 3, Crysis 2, GT5, to name a few. And that’s not to mention 3DS, which wowed the media at E3 last month.

Whereas once it was considered a novelty, 3D is now viewed as a key part in the future of entertainment – and consumers are already responding. Screen Digest claims 25 per cent of UK box office revenues this year have come from 3D movies, and the firm predicts that 187,000 3D TVs will be in UK homes by the end of 2010 (3m worldwide).

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