3D films and games with glasses from ATI before Christmas

By July 20, 2010Newswires

3D films and games with glasses from ATI before Christmas

By Florent Alzieu

Soon NVIDIA will no longer be alone in offering a 3D film and gaming solution with stereoscopic glasses. ATI’s alternative is on the way and pulls the rug from under NVIDIA’s 3D Vision system. In contrast to NVIDIA’s proprietary system it proposes an open standard.

We regularly get mails on the subject: You only mention NVIDIA when it comes to stereoscopic 3D. It’s crazy. What about ATI? Well, in the absence of any other information on the subject, we went directly to ATI to ask them.

Two US representatives of AMD were happy to respond, Shane Parfitt (SP), Product Manager Infinity and Stereo 3D and Terry Makedon (TM), Product Manager of Catalyst.

Here are our questions in bold and the answers we were given.

What is ATI’s current position regarding 3D? Do you already have products on the market?

SP: There are 2 parts to the answer of that question. The first is that we do already support stereo 3D in some fashion. What we support, have been doing so for a number of years, is what’s considered the older technology, solutions that involve passively polarised glasses and line-interleaved displays and checkerboard displays. The recent 3D hype has been around 3D shutter glasses.

3D technology with active glasses is indeed the most popular today.

SP: So the response to that is that yes we are working on it and we do want to enter this market. This year at the Game Developers Conference (GDC) in San Francisco, we announced what we call an open 3D initiative. This signifies that we are interested and do want to be involved in this market. With Open 3D we are building an ecosystem of partners that share our open approach to this market. So whereas other people are pushing proprietary or closed standards, we want to develop open standards.

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