E3: Sony’s Steinberg On Move, 3D, And What PlayStation Means

By June 17, 2010Newswires

E3: Sony’s Steinberg On Move, 3D, And What PlayStation Means

by Christian Nutt

“‘It Only Does Everything’ is tattooed on our arms these days,” Sony Computer Entertainment America marketing VP Scott Steinberg told Gamasutra at E3 today, in reference to the PlayStation 3’s current marketing slogan and the expansion of the system to a broader and broader entertainment device.

Sony’s Direction

Steinberg demurred when asked about the other two major platform press conferences, but he said “what I liked about ours is the breadth of news that we had. It just showcases how exciting it is to be at PlayStation right now.” To Steinberg, breadth means “platforms, software, tech, and network.”

“It speaks to our broader entertainment positioning as a company. We’re not just a gaming company,” he said. “When Kaz Hirai is on the floor, he represents a broader position than gaming. There’s never been a more strategic time for the PlayStation.”

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