The World Cup In 3D: Right Idea, Wrong Sport?

By Sean Gregory

Today marked the highly anticipated debut of ESPN’s 3D network, with the South Africa-Mexico World Cup opener the first event televised by the fledgling channel. Over the past few years, every sports executive who fancies himself a futurist has been claiming that 3D TV will shake up the way we watch the games. Since I’m not quite ready to fork over $2000, at the low-end, for a 3D set, I took a ride ESPN headquarters in Bristol, CT to check out how it all works, anticipating soccer balls flying in my face.

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