3D in the home: let the hype truly begin

By Tim Danton

So, you thought the 3D hype was already in full swing? Brace yourself, because over the next few weeks we’re going to see advertising campaigns, news stories and product announcements blitz our lives. And at least some of the blame falls at the door of that accursed World Cup.

 I know this not through some astonishing psychic abilities, but because I spent two hours this morning at a Sony briefing. There, Sony confirmed it would be filming 25 matches in 1080p 3D, but don’t expect these to be broadcast on Sky: Sony is using the footage to create “promotional trailers” which you’ll be able to watch at its retail stores.

I also had a quick blast on a 3D game, “enjoyed” a 3D music video, and was distinctly underwhelmed by watching a few minutes of Cloudy with a Chance of Meatballs.

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