ESPN to Show 3D Spots During World Cup Coverage

In addition to being the first out of the gate with a dedicated 3D channel, ESPN is also among the first networks in the country to begin testing 3D commercials when it launches its 3D coverage of the World Cup on June 11.

Three advertisers—Sony, Gillette and Disney/Pixar’s Toy Story 3 will debut new commercials produced in native 3D. Additionally ESPN will introduce its first ever 3D commercial from its “This is SportsCenter” franchise.

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