Sonic and RealD Align to Drive Home 3D

By June 9, 2010March 24th, 2020Newswires

Sonic and RealD Align to Drive Home 3D

Companies Team on Consumer Solutions for the Creation and Enjoyment of 3D Video

NOVATO, Calif. and LOS ANGELES, June 9 /PRNewswire-FirstCall/ — Sonic Solutions® (Nasdaq: SNIC) and RealD Inc. today announced a strategic alliance to develop and release new consumer solutions for the home creation, publishing and playback of personal 3D video content, as well as the enjoyment of premium 3D entertainment. As part of the collaboration, Sonic is integrating the propriety stereoscopic RealD Format into its RoxioNow™ premium entertainment platform. Once titles become available for online distribution, the RealD Format will be used to efficiently deliver Cinematic-quality, stereoscopic 3D entertainment directly to a broad range of connected consumer electronics devices. In addition, the RealD Format will be featured in Roxio consumer software applications for the creation and consumption of true-3D quality home movies. The new 3D-enabled products and services are expected to be available this summer.

“Our next-generation 3D cinema technology is delivering a premium 3D entertainment experience,” said Michael V. Lewis, Chairman and CEO of RealD. “We welcome this opportunity to join with Sonic, a leading developer of applications for personal and premium content enjoyment, to bring multi-dimensional video to life on home PCs and in consumers’ living rooms.”

The RealD Format is an enhanced version of a side-by-side 3D format that uses a unique set of filters and other technology that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of high-definition 3D content using today’s HD infrastructure to any 3D-enabled display type.

“With the last remaining technical hurdles overcome and consumer interest in 3D exploding, now is absolutely the right time for 3D to make the leap from theaters to the living room in a significant way,” said Dave Habiger, President and CEO, Sonic Solutions. “Working with a clear industry leader like RealD, a company behind some of the biggest 3D title releases, will help influence and enhance our complete range of our 3D offerings – from our RoxioNow platform that delivers theatrical 3D entertainment to connected devices to our consumer applications that make home 3D movie magic possible.”

Sonic’s collaboration with RealD is part of the company’s Total 3D initiative, which is aimed at furthering the 3D home market through a range of 3D-enabled products and services for PC OEMs, consumer electronics manufacturers, and retailers. Earlier this year, Sonic unveiled professional tools for 3D encoding, authoring and formatting in the Blu-ray 3D format and released Roxio CinePlayer BD, a comprehensive, 3D-capable media player for Windows® that recently received Blu-ray Profile 5 (3D®) certification from the Blu-ray Disc Association. CinePlayer BD will ship on new 3D-enabled systems from ASUS and MSI later this year.

About RealD Inc.

RealD Inc. is a leading global licensor of stereoscopic (three-dimensional), or 3D, technologies. RealD’s extensive intellectual property portfolio enables a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Format, active and passive eyewear, and display and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content on high definition televisions, laptops and other displays. RealD’s cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover, heads-up displays for military jets and robotic medical procedures. For more information about RealD, please visit its website at www.reald.com

About Sonic Solutions

Sonic Solutions® (NASDAQ: SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home™ applications, services, and technologies. Sonic’s Roxio products enable consumers to easily manage and enjoy personal media and premium Hollywood entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, businesses, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.

Forward Looking Statements

This release may contain forward looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of Sonic’s 3D related products and technologies, applications and services. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in Sonic Solutions’ annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with Sonic Solutions’ most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company’s business including risks and uncertainties that may affect future results. Sonic Solutions does not undertake to update any forward looking statements.

Sonic, the Sonic logo, Sonic Solutions, Roxio, RoxioNow, CinePlayer and Hollywood to Home, are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.

SOURCE Sonic Solutions

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