Cinedigm Teams With SENSIO(R) to Bring FIFA World Cup Soccer Tournament to Theatres Around the Globe

By June 1, 2010Newswires

Cinedigm Teams With SENSIO(R) to Bring FIFA World Cup Soccer Tournament to Theatres Around the Globe in LIVE 3D

Cinedigm’s Design and SENSIO Technology to Provide First Ever Global LIVE 3D Sporting Events

MORRISTOWN, NJ and LOS ANGELES, CA, Jun 01, 2010 (MARKETWIRE via COMTEX) — Cinedigm Digital Cinema Corp. /quotes/comstock/15*!cidm/quotes/nls/cidm (CIDM 1.70, -0.01, -0.59%) , the global leader in digital cinema, today announced a unique partnership with SENSIO(R) to bring the first ever globally broadcasted LIVE 3D sporting event to theatres outside the United States. To kick things off, the companies will use SENSIO’s technology and Cinedigm’s theatre technology design to bring select matches from this year’s FIFA World Cup Soccer Tournament in LIVE 3D to hundreds of theatres around the world. Eight games starting with the quarterfinals of the FIFA World Cup Soccer Tournament will be broadcast in LIVE 3D thanks to Cinedigm’s extensive experience in bringing LIVE 3D sporting events to U.S. theatres through SENSIO(R) 3D format and CineLive(TM) technology.

Cinedigm’s LIVE 3D expertise in leveraging SENSIO(R) 3D format was recently recognized this Earth Day by the 3D visionary James Cameron when Cinedigm delivered a LIVE 3D feed of Mr. Cameron from Los Angeles to the Business for the Environment Summit at the Global Initiatives Conference in Seoul, South Korea, on Thursday, April 22, 2010. In the U.S., Cinedigm used its 3D and digital cinema expertise to launch the first ever commercially available LIVE 3D sporting event with the 2009 BCS Championship Game, followed by the 2009 NBA All-Star Saturday Night, and most recently the 2010 NCAA Men’s Final Four and Championship Games to digitally equipped theatres in its CineLive(TM) Network.

“Cinedigm’s experience in sophisticated digital broadcasting technologies has enabled the company to design a satellite network and broadcast techniques capable of providing LIVE 3D sporting events to theatres so clear and realistic most audiences forget they are watching events on the big screen and feel like they are actually at the events,” said B. Scott Cassell, V.P. Operations and Technology of Cinedigm’s Digital Media Services. “We are thrilled to partner with SENSIO to design the network that will enable this experience on a global scale and make the FIFA World Cup events the first ever sporting events to be brought in LIVE 3D to theatres worldwide.”

“When SENSIO confirmed it would bring the FIFA World Cup to theatres, our leadership knew that working with our trusted partner Cinedigm would help ensure success. Cinedigm’s proficiency in integrating satellite operations with theatres is head-and-shoulders beyond that of any other company. The demonstrated success with Cinedigm’s CineLive(TM) Certified design is exactly what SENSIO needs to ensure the same outcome for these events globally,” said Richard Laberge, Executive Vice President and Chief Marketing Officer.

About CineLive(TM) Cinedigm’s exclusive CineLive product has been developed in conjunction with SENSIO(R) Technologies Inc. (Sensio) /quotes/comstock/11v!sio (CA:SIO 1.93, +0.02, +1.05%) under a domestic license agreement with Cinedigm and is designed to work with Cinedigm’s satellite network and digital cinema systems equipped with 3-D technology.

About Cinedigm Cinedigm is the leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company is a technology and services integrator that works with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm’s digital cinema deployment organization, software, unique combined satellite and hard drive digital movie delivery network; pre-show in-theater advertising services; and distribution platform for alternative content such as CineLive(R) 3-D and 2-D sports and concerts, thematic programming and independent movies provide a complete suite of services required to enable the digital theater conversion. www.cinedigm.com [CIDM-G]

About Sensio SENSIO Technologies Inc. /quotes/comstock/11v!sio (CA:SIO 1.93, +0.02, +1.05%) — With its significant expertise in the field of 3D video, SENSIO develops and markets stereoscopic 3D digital compression, decompression, and display-formatting technologies. Its solutions are deployed on a global scale by content creators, games developers, broadcasters, specialty channels, and digital cinemas, allowing customers to generate substantial additional value-added revenue streams.

SENSIO’s flagship technology, SENSIO(R) 3D, enables the high-quality distribution of 3D content through conventional 2D broadcast channel networks (cable, satellite, and/or IPTV) and playback on any 3D display device, including plasma TVs, LED/LCD HDTVs, PCs, and glass-free 3D displays, as well as home theater and digital cinema projectors. SENSIO is listed on the Toronto TSX Venture Exchange. For more information, please visit http://www.sensio.tv We.Deliver.3D.Today.(TM)

SENSIO(R) is a registered trademark of SENSIO Technologies Inc.

We.Deliver.3D.Today. is a trademark of SENSIO Technologies Inc.

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