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Canadian 3D Pioneer Handpicked to Speak at Cannes Lions

By May 25, 2010Newswires

Canadian 3D Pioneer Handpicked to Speak at Cannes Lions

Founder of Geneva Film Co. James Stewart Readies the Global Advertising Community for the 3D Revolution

TORONTO, ONTARIO–(Marketwire – May 25, 2010) –

Geneva Film Co. founder, producer and director and 3D evangelist James Stewart has been selected to speak at the celebrated Cannes Lions International Advertising Festival.

Stewart joins an illustrious speaking roster representing creative leaders from around the globe including industry heavy-weights: Jon Landau, producer of Avatar, Director Ridley Scott, Facebook CEO Mark Zuckerberg, director Spike Jonze, and Richard Pinder, COO of Publicis Worldwide, and Goodby Silverstein founder, Jeff Goodby. Stewart is one of a select group of industry leaders invited by Cannes Lions to deliver an in-depth keynote on 3D and its breakaway success as an entertainment and commercial medium.

On Monday, June 21, 2010, Stewart will speak about 3D on behalf of the Screen Advertisers World Association (SAWA) in the Seminar entitled “The Cinematic Medium – Connecting Technology, the Audience and the Advertiser.”

Stewart will then deliver a two-hour intensive workshop on Tuesday, June 22, 2010 entitled “Are You Ready for the 3D Revolution?.” The presentation offers a journey into the next dimension- From the history of the medium to today’s 3D production methods, and the future impact of 3D on the modern creative process.

Stewart’s most recent 3D work, a PSA for Sprint launched May 21 with Shrek Forever After – the number one film at the North American Box Office.

“3D’s time has come. You see it in the blockbuster global box office success of Avatar and the 3D commercial success by major brands such as Sprint, Mazda and Vodafone. The advertising community is now ready and eager to capitalize on 3D’s immersive effect,” says James Stewart. “But, across the creative community, we still have a lot to learn as we all tool up for 3D production. This Cannes Lions event offers an unprecedented platform to carry our 3D message to top executives and creatives from across the globe. A generation from now, we’ll look back on this Cannes Lions event as a true tipping point in 3D’s success as the next major advertising platform,” says Stewart.

About James Stewart & Geneva Film Co.

James Stewart is president and founder of Geneva Film Co., based in Toronto, Canada. Stewart has produced and directed over 300 leading-edge film productions for clients such as Toyota, Acura, Hyundai, Lexus, GM, Ford, Panasonic, Xerox, TD Canada Trust, CIBC, Aim Trimark, among others. Stewart has also worked with the Rolling Stones, Justin Timberlake and The Olsen Twins, to name a few. Stewart is the one of a small group of directors worldwide working in Digital 3D. Geneva and Stewart pioneered the use of HD in Canada in 1997 and Digital 3D in 2004. Recent projects include “There’s No Place Like This” — the immersive 3D project for the 2010 Vancouver Olympics. Currently in production are: US national cinema commercials, the stop-motion feature film Foxed! and, educational films for medical research – All filmed in Stereoscopic Digital 3D.

Stewart is a leading authority in the emerging 3D universe, speaking alongside celebrated 3D authorities Jeffrey Katzenberg and James Cameron at LA’s 3D Entertainment Summit and 3DX in Singapore.

Geneva Film Co. can be found on the web at

About Cannes Lions

The Cannes Lions International Advertising Festival is the world’s biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 22,500 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.

The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 6,000 delegates from 90 countries attend seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by luminaries such as Sir Martin Sorrell, Bob Greenberg, Kofi Annan, Steve Ballmer, Biz Stone, Maurice Lévy, Bob Geldof, Mark Tutssel and Tham Khai Meng.

The event, now in its 57th year, takes place June 20-26, 2010 in Cannes, France and brings together top professionals from the world of advertising, media, marketing, production and design.

The networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

To view the photo associated with this press release, please visit the following link:

For further details or to arrange a telephone interview with James Stewart pre-Cannes or face to face interview during Cannes Lions week, please contact For general press inquiries and story opportunities, please contact

For more information, please contact

Geneva Film Co.
Kennedy Zielke
+1 416 516 6885

Ignition Inc. – PR, Marketing & Communications
Ellyn Winters-Robinson
+1 519 624 2402


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