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PopBox And RealD Bring 3D TV Into Homes

By May 22, 2010March 24th, 2020Newswires

PopBox And RealD Bring 3D TV Into Homes

by Laurie Sullivan

A licensing agreement between PopBox and 3D technology provider RealD gives consumers three dimensional content on their television through an Internet-connected box in the home. The two companies plan to announce the news Friday. With 3D equipment coming online, the move could eventually give advertisers an option to reach consumers through 3D ads.

PopBox will offer a set-top box to support the stereoscopic RealD format for delivery and display of high-quality 3D content. The box ships 3D-ready at launch, so consumers can enjoy 3D content on all 3D-ready HDTVs. Existing customers can order the software upgrade through the box.

PopBox builds on the Syabas’ Popcorn Hour lineup of Network Media Tanks, the Popcorn Hour A-200 and C-200. All Popcorn Hour A and C series devices will also have access to the RealD Format to enable 3D viewing.

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