Comcast Cuts First Carriage Deal for ESPN 3D
BRISTOL, CONN. and PHILADELPHIA, PENN.: Comcast becomes the first multichannel pay TV provider to reach a carriage agreement for ESPN’s planned 3D channel. Comcast said this week it would carry ESPN 3D on its Digital Cable tiers, becoming the first cable affiliate to sign on. ESPN plans to launch its 3D channel in June for the FIFA World Cup soccer championships games.
Comcast has been testing 3D in various forms; it’s carried feature films in anaglyph 3D, and collaborated with ESPN on doing the Masters golf tournament in live, non-anaglyph, stereoscopic 3D. Comcast will provide video-on-demand access to ESPN 3D content as well as the regular channel.
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