Touch-screen Selfridges window displays allow shoppers to try on virtual 3D watches

By May 13, 2010March 24th, 2020Newswires

Touch-screen Selfridges window displays allow shoppers to try on virtual 3D watches

Selfridges has unveiled two touch-screen window displays which will allow shoppers to “try on” virtual 3D watches without even entering the store.

By Heidi Blake

Passers-by outside the Oxford Street store will be handed paper wristbands which, when shown to a camera built into the display, will allow them to view an image of themselves “wearing” any watch they select on the touch-screen.

The “virtual watch” is created by real-time light-reflecting technology that allows the consumer to interact with the design by twisting their wrist for a 360 degree view.

Shoppers will be able to “try on” 28 different watches from the Touch collection by the Swiss watch maker Tissot, and can also experiment with different dials and straps.

Read the whole story and see the video here.

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