Avatar’s James Cameron urges producers to embrace 3D TV

By May 13, 2010Newswires

Avatar’s James Cameron urges producers to embrace 3D TV

By Christine Kim

SEOUL (Reuters) – Director James Cameron, whose blockbuster “Avatar” set off a 3D frenzy in the movie industry, on Thursday told television producers to put aside their worries about higher filming costs and embrace the technology.

Manufacturers hope the technology will be as big a boost for the industry as the transition to color television from black and white, but growth is being restrained by high costs for content makers, leading to a dearth of programing.

Consumers who just paid major sums for new flat screen sets may not be ready for another major payment for 3D TVs when there is little to see in the format that requires special glasses for viewing, analysts said.

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