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Europe’s first all-digital, all-3D cinema opens

By May 1, 2010Newswires

Europe’s first all-digital, all-3D cinema opens
Apollo Cinemas six-screen digital 3D multiplex in Wales

LONDON — Europe’s first all-digital, all-3D multiplex cinema opened Friday in Carmarthen, Wales.

Sony Professional, RealD and Apollo Cinemas teamed to take 3D to a new level with the creation of Europe’s first fully digital 3D multiplex.

Apollo’s new multiplex will be home to six digital cinema screens, each of which will be equipped to display 3D.

Apollo’s Carmarthen multiplex is the ninth of Apollo’s 14 U.K. sites to introduce digital projection and follows installations in Redditch, Altrincham and Fareham. Since the company switched to digital, it has transformed 27% of its business to 3D.

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