LG Scores 3D State Of Origin Deal For 3D TV Launch
By David Richards
LG Electronics, will run a new 3D TV advertisement during the upcoming NRL State of Origin Rugby League series, which is the first sporting event to be broadcast in 3D in Australia.
LG has snared the deal ahead of Samsung, with the company set to launch their new 3D TVs to coincide with the State of Origin series between NSW and Queensland, which kicks off on the 26th of May 2010.
In Europe, LG is already a major partner with Sky, who recently purchased 15,000 LG 3D TVs for pubs and clubs, where Sky broadcast the recent Manchester vs Arsenal game in 3D.
The major sponsor of the State Of Origin Series is Harvey Norman, who is now working with vendors to run a series of Harvey Norman commercials during the series promoting TV, home theatre and other consumer electronic products.
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