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TV rushing for 3D space

By April 15, 2010March 24th, 2020Newswires
TV, including porn, rushing for 3D space

By Audrey Stuart

CANNES, France — Porn and sports are leading a thrust to move into the next generation of TV as the industry gears up to take advantage of the 3D bandwagon in the wake of Hollywood blockbuster “Avatar”.

There are doubts about whether 2010 will be a breakthrough year for the third dimension given the higher TV production costs involved and the new technology required to film in 3D.

And for the time being at least, viewers will also have to wear special glasses to get the full immersive effect of the new technology.

“3D is something that you can get wrong very easily and there’s a lot of technology involved,” Gary Donnan, senior vice president research and innovation at Technicolor France, told a conference Wednesday at the MIPTV audiovisual trade show taking place in Cannes.

Leading the charge is Britain’s biggest pay-television provider, British Sky Broadcasting (BSkyB), the satellite operator owned by media magnate Rupert Murdoch’s News Corp.

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