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Sony exec: Poorly executed 3D threatens biz

By April 13, 2010March 24th, 2020Newswires

Sony exec: Poorly executed 3D threatens biz

Hiroshi Yoshioka tells NAB that quality is vital to success

By Carolyn Giardina

April 12, 2010, 06:32 PM ET

LAS VEGAS — Hiroshi Yoshioka, Sony’s executive deputy president and president of its consumer products and devices group, added his voice to the growing chorus of pleas for quality 3D during the National Association of Broadcasters convention in Las Vegas.

“Poorly executed 3D is harmful, and it threatens its long-term success,” he said during his keynote Monday. “Remember that 3D is a natural experience; it is how most of us see the world everyday. We must give consumers great 3D that looks natural and feels wonderful.”

Several speakers have spoken up for quality 3D, a hot-button topic since the poorly received stereo conversion of Warner Bros.’ “Clash of the Titans” worried and even angered many stakeholders in the burgeoning 3D market. 

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