CBS Proclaims NCAA 3D A Success
Broadcasts championship to 55 theaters nationwide

By Glen Dickson

CBS made broadcast history last night by producing the NCAA Men’s Basketball Championship game in stereoscopic 3D and transmitting it to 55 theaters nationwide through Cinedigm’s satellite-based digital cinema delivery system.

CBS’ 3D production, which was underwritten by TV set-maker LG Electronics, was the second collegiate national championship game to be broadcast in 3D, following Fox’s 3D broadcast of the BCS college football championship in January 2009. The 3D broadcast of the thrilling contest that saw Duke win 61-59 over Butler followed 3D broadcasts of Final Four national semifinal games on Saturday night, which were broadcast to about 20 theaters nationally.

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