Best Buy CEO: Connectivity, 3D Hot With Consumers
By Erik Gruenwedel
During a March 25 conference call with analysts to discuss fourth-quarter (ended Feb. 27) results, CEO Brian Dunn said connectivity has become “non-negotiable” for millions of people and that increasing numbers of consumer electronics no longer fall under the category of discretionary purchases.
Best Buy this week began marketing nationwide a 3D-enabled Samsung HDTV (UN55C7000 for $2969.99) and Internet-enabled Blu-ray player (BD-C6900 for $399.99).
The Blu-ray player also features Netflix movie streams and Pandora music downloads with separate subscriptions.
With every purchase, Best Buy offers a free 3D starter kit, which includes two battery-operated 3D glasses and Monsters vs. Aliens, the first commercially available 3D Blu-ray movie from DreamWorks Animation.
Best Buy earlier this month sold its first 3D TV and Blu-ray player when Panasonic rolled out its nationwide 3D consumer retail tour.
“As the momentum builds, and the quantities of [3D TV] units sold increases that will bring some confidence and excitement into the content production community (i.e. studios),” Vitalli said.
Dunn said consumer curiosity for 3D at the store level “screams” to him the notion that innovation is not dead in TV.
“The appetite for 3D home experience and the ‘holly grail’ of this magnificent home entertainment experience continues to evolve,” Dunn said.
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