Hollywood’s battle of the screens: ‘Dragon’ breathes into nearly 2,200 3-D locations
By Ben Fritz
In the battle between major studios for 3-D screens, the dragon came in a little behind “Alice,” with the “Titans” still looming.
Although exact numbers are still being worked out, people familiar with the situation said that DreamWorks Animation’s “How to Train Your Dragon,” which is being distributed by Paramount Pictures, will play in about 2,150 theaters in the U.S. and Canada with a 3-D screen this weekend.
Disney had 2,250 theaters for “Alice in Wonderland” when it opened March 5, with “Avatar” still playing in 661.
“Alice” is expected to continue playing in several hundred 3-D theaters this weekend; “Avatar” has virtually finished its 3-D run.
There are a little more than 2,300 theaters in the U.S. capable of projecting 3-D movies, the majority of which have multiple 3-D screens.
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