Spain`s BRB producing 3D children`s series
Company shifting to more high-tech strategies
by Pamela Rolfe
MADRID — Spanish animation giant BRB International said Monday that it will produce three upcoming children`s series in stereoscopic 3D technology, claiming to be the first to offer a fully 3D series experience on television and Internet in Europe.
"There is no 3D stuff on TV yet for family entertainment," said Studio 21 Executive Producer Carlos Biern. "We feel it`s a must for family programming. Not only on TV, but on the Internet. Advertisers are waiting for people to pick up these shows and they work very well on VOD."
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