The Masters Takes 3D Leap
3D coverage to be distributed by Comcast
by Glen Dickson
The push to make stereoscopic 3D a mainstream reality took another big step Monday, as Augusta National Golf Club announced that the 2010 Masters tournament will be produced in 3D HD and distributed for free by cable giant Comcast.
The 3D production of The Masters, which is being sponsored by Sony Electronics, is the second marquee sporting event to adopt the format in as many weeks, following CBS` announcement last week that it would produce the NCAA Final Four in 3D. But while the Final Four will be delivered to paying customers in specially equipped digital cinemas, The Masters will be delivered over cable to early adopters of 3D sets, which have just begun hitting retail shelves this month.
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