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Final Four Enters 3D Arena

By March 10, 2010Newswires

Final Four Enters 3D Arena
CBS to broadcast 3D games to movie theaters
by Glen Dickson

CBS will broadcast the 2010 NCAA Men`s Final Four semifinal and national championship basketball games live in 3D after securing a sponsorship deal with set-maker LG Electronics, the network announced March 9.

CBS will use NEP`s SS 3D production truck and PACE 3D Fusion cameras to capture the games in 3D, and rely on Cinedigm Digital Cinema Corp. to broadcast the games via satellite to paying customers in up to 100 theaters across the country. Cinedigm has previously broadcast Fox`s 3D production of the 2009 BCS National Championship Game and Turner`s 3D production of the 2009 NBA All-Star Saturday Night to digital cinemas equipped with Cinedigm receive equipment.

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