BSkyB plans 3D demos in 100 shopping centres

By March 8, 2010Newswires

BSkyB plans 3D demos in 100 shopping centres
by Anne Cassidy

LONDON – BSkyB is showing 3D TV content at Westfield this Friday to promote the launch of its new channel Sky 3D next month.

Shoppers will be given 3D glasses to view footage such as last month`s Burberry London Fashion Week show and the Arsenal vs Manchester United match, which became the first ever 3D broadcast of a live sports event when it aired in January.

Other 3D footage includes tennis, golf, boxing, ballet, movies and live music.

Sky plans over one hundred 3D shopping centre demonstrations over the next 12 months. Shoppers can also enter a competition to win 3D TV, Sky+HD box and subscription to Sky.

Read the whole story here: http://www.marketingmagazine.co.uk/News … g-centres/

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