3D films have their moment at Oscars

By March 8, 2010Newswires

3D films have their moment at Oscars
Wins for `Avatar,` `Up` show that format is making inroads
by Carolyn Giardina

The 82nd Annual Academy Awards proved a coming-out party for movies shot and released in 3D.

With two best-picture contenders — "Avatar" and "Up" — and nominations and wins in categories from animated feature to production design, the stereoscopic 3D format made inroads this year with mainstream audiences and the Academy.

"I think this is a huge moment in the acceptance of 3D, and it is not relegated to a genre," "Avatar" helmer and Oscar best director nominee James Cameron said last week at the Visual Effects Society Awards. "I think this is a profound watershed moment."

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