Seeing green in 3D
Exhibitors charge extra for admission
by Kimberly Pierceall
Before the Na`vi in James Cameron`s "Avatar" and Johnny Depp in Tim Burton`s "Alice in Wonderland" took on another dimension — and an extra few bucks for each ticket sold — movie theater owners spent between $65,000 to $125,000 per auditorium to retrofit screens and projectors to show the reach-out-and-touch-air effects in 3-D films.
The glasses? Some cost theater owners from $20 to $40 each.
And if record-breaking box office ticket sales in 2009 are any sign, theater owners expect the investment to pay off.
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