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ESPN: For 3D TV, the Time Is Now

By March 3, 2010Newswires

ESPN: For 3D TV, the Time Is Now
by Michael J. Miller

Sports will drive the transition to 3D, just as it did to HDTV years ago, according to Bryan Burns, vice president of strategic business planning and development for ESPN.

Speaking at the DisplaySearch U.S. Flat Panel Display conference, Burns noted that 100 days from now, ESPN 3D will launch with the FIFA World Cup from South Africa. Seven years ago, he said, ESPN announced ESPN HD. And it helped grow HD to the point that most American homes now get HDTV. On January 5, the company announced ESPN 3D, and quoting Yogi Berra, Burns said, "It`s déjà vu all over again."

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